US Apple Association is the national voice and resource center for growers, packers, shippers, marketers and more within the apple industry.
I partnered with Mekanic as a UX designer to help translate US Apple Association's new brand identity to the website design and user experience.
IA & Wireframes
I worked directly with Mekanic's team of creative directors and strategists to understand the brand strategy, positioning and user goals. From there we collaboratively created a site structure and design system that's on brand, connects members of the apple industry and informs journalists and policymakers.
We laid out all the pages using the components in the design system, along with the copy drafted by the content team to see if any components needed to be adjust, along with what custom elements we could add to the system to enhance the brand experience.