US Apple

Website Strategy, Redesign & Development

US Apple Association is the national voice and resource center for growers, packers, shippers, marketers and more within the apple industry.

I partnered with Mekanic as a UX designer to help translate US Apple Association's new brand identity to the website design and user experience.

Services
IA & Wireframes
UX Design
Design System

Team
Mekanic
Alex Jimenez
Bryan Taylor
Drew Garvey
Wyatt Queener

us_apple-wireframes-1600×900-2@2x

Wireframes
& Component Library

I worked directly with Mekanic's team of creative directors and strategists to understand the brand strategy, positioning and user goals. From there we collaboratively created a site structure and design system that's on brand, connects members of the apple industry and informs journalists and policymakers.

us_apple-component_library-1600×900.@2x

Page Templates

We laid out all the pages using the components in the design system, along with the copy drafted by the content team to see if any components needed to be adjust, along with what custom elements we could add to the system to enhance the brand experience.

Homepage-1440w.@2x
Become-A-Member-1440w.@2x
News-Resources-1440w.@2x
Varietals-1440w.@2x
Policy-Priorities-1440w.@2x
Events-1440w.@2x
us_apple-mobile-4×3@2x-2

Drew Garvey

Art Direction & Design

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