New Landscapes

The COVID-19 pandemic hit the art world especially hard. Florida State University's Museum of Fine Arts (FSU MoFA) was ready to exhibit their New Landscapes show when everything was shut down overnight. A team of designers and I partnered with FSU MoFA to build a digital experience that would allow them to launch their New Landscapes exhibition and share it with a broader audience. I took the lead, heading up design and managing the project with the client.

Brand Strategy
Brand Identity
Content Strategy
Website Design


Content Strategy
& Information Architecture

FSU MoFA had already done a lot of ground work in terms of gathering content, assets and images for the show. We worked with them to map that content to a sitemap that would allow for a straightforward user experience.

While working through wireframes with the FSU MoFA team, it became apparent that they wanted the exhibition site to be structured more like a portfolio that would work seamlessly on all devices, rather than trying to replicate the show in a 3D experience.


Brand & Visual Identity

"It is a natural landscape, which we now share with a new life-threatening virus. It is a cultural landscape activated through righteous protests against racism, violence, and injustice. It is a digital landscape in which we gather and communicate."New Landscapes Curatorial Statement.

We took this as inspiration and worked with the FSU MoFA team, through a collaborative moodboard process, to create a visual identity that represents how seemingly unlike things can come together to make something beautiful. We also incorporated subtle cues to wayfinding and navigation into the visual identity.


Design System
& Page Layouts

Given the large diversity of content the site had to accommodate, we created a robust design system before piecing together page layouts to ensure all of the artwork and features looked great on all devices.


Drew Garvey

Direction & Design

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