While at Ripe, I was part of the team involved in the development of Alporium's brand identity. When the identity was approved, I worked with a lead designer to assist them to develop the brand applications including an art directed photo shoot, the design of a document system and website which helped launched the brand.
Through close collaboration internally and with the client, we developed a clean and understated brand, to focus the spotlight on Alporium's specialty products.
We designed a clean experience whose goal was to have a neutral design language that allow the products being sold on the site to be the star of the show.
We partnered with a food stylist and photographer and worked with the client closely to create landscapes out of food that emulate the swiss alps that they come from.
Direction & Design
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